Use these mindset tips to grow your business, no matter what stage you’re at.

Somebody recently asked me...

“What’s the right mindset though to achieve your true purpose?”

Hearing that question really got my juices flowing.

I realized I had never written down many of the mindset lessons I’ve learned in our 9 years of running a business...

Now to be clear, I’m not a millionaire (yet)...

But I’ve had the good fortune of working directly with some millionaires, plus a bunch of multiple 6 and 7 figure business owners.

Anyways, I’ve put together a list of the top 17 mindset “lessons” I’ve learned along the way…

You can use these tips to grow your business, no matter what stage you’re at.

Here are the 17 mindset secrets I've learned over the years... (In no particular order)

1 - Embrace failure.

Don’t fear failing. Every single person fails more than they succeed, especially in the beginning.

Look at everything as a learning experience. Each failure gets you one step closer to having a success.

Don’t be afraid to move quickly and break things, especially in the beginning.

2 - Build your business around a deeper purpose

Purpose is the true accelerator of business growth. 

It’s not about meaningless “mission statements”. 

It’s about the fundamental ways you want to impact the lives of your customers, or the world as a whole.

Harness the power of purpose in how you create your products, how you market them to your customers, and how you communicate internally with your team.

3 - Become obsessed with your customers’ success and creating transformations for them

Always take the side of your client. Learn to understand them deeply and love them like family.

The most powerful form of marketing is word-of-mouth. 

Design your products around achieving a specific outcome for your customers. Become obsessed with helping them reach that outcome. 

Your marketing doesn’t stop when they’ve bought your product. Give them all the tools, support, and resources they need to be successful.

Make it so being successful with your program/product/service is the rule, not the exception.

Key Takeaway

Make it so being successful with your program/product/service is the rule, not the exception. 

You’ll create customers for life, and they’ll become powerful brand advocates who bring in a flood of new customers over time.

4 - Master the fundamentals FIRST, before you innovate.

Don’t pay attention to all the gurus who try to sell you the next shiny object.

Stay focused on mastering the core skills for success in your field. 

Make sure you’ve defined what those core skills are, and then patiently work at getting better at them.

But don’t wait until you’ve “mastered” a certain skill to put it into practice. 

There IS such a thing as “good enough”. You don’t need to be perfect to put it out into the world.

Also, there’s no such thing as “ruining your one and only opportunity”.

If you screw it up, oh well. There will be plenty of other opportunities to get it right down the road.

The world is abundant. See it that way.

5 - Keep it simple. Don’t overcomplicate things.

Learn to differentiate between what’s “essential” and what truly doesn’t matter.

And only focus on the essential. 

Sometimes you have to do stupid stuff that doesn’t matter to learn those lessons the hard way… 

But always be asking yourself, “Is this truly essential?”

6 - Play to your strengths.

You don’t need to do EVERYTHING to be successful.

It doesn’t take a ton of different funnels, traffic sources, and products to build a 7-figure business. 

You can get there with one product, one funnel/marketing system, and one traffic source.

If you’re good at networking, create JV partnerships. 

If you’re good at writing, blog regularly. 

If you love being on video, do live streaming and YouTube.

If you have the resources and knowledge, invest in paid traffic. 

Once you’ve mastered one traffic channel, you can add another to your repertoire. (Or better yet, hire someone who’s already an expert in that channel.)

7 - Never stop marketing and selling.

In the early stages of your business, you should be spending 80% of your time figuring out what Michael Masterson calls the “Optimal Selling Strategy”.

You don’t have a true business until you have a system for converting complete strangers into customers… and until you can do it at scale.

Key Takeaway

You don’t have a true business until you have a system for converting complete strangers into customers… and until you can do it at scale.

Learn to love marketing and selling. 

If you’re focused on creating truly life-changing products, you’re doing your potential customers a disservice if they don’t have it in their lives.

So don’t be afraid of being too “aggressive”... as long as you’re aggressively leading with value.

Also, you can outsource your marketing to others, but never forget what makes your business/product special and unique in your industry.

8 - Self-awareness is the key to success.

Become aware of your “implicit beliefs” that drive your behavior. Understand the reasons why you do certain things.

Know who you are and where you want to be 5 years from now.

Understand your strengths and weaknesses, and don’t try to turn all your weaknesses into strengths. (Unless it’s a core skill you need to have to be successful.)

You don’t need to be great at everything. That’s impossible, and it’ll just keep you from being great at SOMETHING.

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9 - Model people who are already successful.

Don’t try to re-invent the wheel. The first place you should look is for people who have accomplished the thing you’d like to accomplish.

Someone out there has already figured out the solution to your problem.

If you don’t have the money to hire them as experts/consultants, buy their book or sign up for their program.

10 - Don’t learn for the sake of learning. Use the principle of Just-In-Time Learning.

Always be learning and growing, but make your learning deliberate and intentional. 

Understand what problem you’re trying to solve in your business when you learn… or what skill you’re trying to develop.

Then focus ONLY on developing that skill/improving that aspect of your business until you become competent at it.

Don’t learn something because it might be helpful to you “down the road”. Learn things that will be helpful to you RIGHT NOW.

11 - Measure your results, but understand how sample size works.

The bigger your business, the more data should inform your decisions. 

When you’re starting out, don’t be afraid to try small experiments… to throw a bunch of spaghetti against a wall to see what sticks.

HOWEVER, you need to understand the principle of “sample size”.

For example, you don’t know if something is truly successful online until a BUNCH of different people have been exposed to it.

Give something enough time to be successful before you declare it a “failure”.

Don’t come to pre-mature conclusions because one or two people told you something. 

Look for the patterns. And start measuring your results in the very beginning.

12 - Worry less about goal-setting, and more about creating habits that lead you to your goals.

I’ve stopped focusing on goal setting each year. Instead, I measure success based on how well I’m executing my rituals. 

That’s because success is rarely “linear”. Sometimes, things come out of left field that can hinder your progress. Or help it.

If you’re focused more intently on the “process” behind getting you to where you want to go…

Rather than on the end result itself...

You can get there faster than you even imagined.

13 - Always be looking for LEVERAGED ways to grow.

Think less in terms of how much “action” you’ve accomplished in a day, and more in terms of how much “leveraged action” you’ve accomplished. 

Look for ways to “kill two birds with one stone”... ways to create something once and repurpose it a thousand different ways.

Look for ways to tap into the leverage of other people or systems to your advantage.

Use every tool, person, and resource at your disposal to speed up that process.

Working really hard is not a virtue. Helping people change their lives is a virtue.

Key Takeaway

Working really hard is not a virtue. Helping people change their lives is a virtue.

14 - Think big and take actions that support that thinking.

It doesn’t take 10X action to create 10X results. You can’t take 10X action, anyways.

You’d be lucky if you could get 60% more work done by optimizing your productivity. 

A billionaire doesn’t work a billion times harder than someone who only has $1 to their name. 

Instead, it takes thinking differently AND doing different types of action to create 10X results. It takes finding leverage points and exploiting them.

Always be looking for the “small hinges that swing open big doors”.

15 - Stay connected with your vision, but be flexible in how you get there.

Don’t adjust your goals. Adjust your approach. 

There are a million ways to get to your vision. Use your intuition about how to get there.

Follow those impulses that tell you to go to that event, get that book, or to reach out to that person…

16 - Focus on building one bridge at a time.

Focus is the most underutilized resource for entrepreneurs.

Don’t try to build multiple bridges at once. Don’t take on too many projects so you end up doing none of them well.

Figure out which bridge is the most important to build first. Then build a rickety-ass bridge. Over time, you can strengthen that bridge. 

Don’t start one bridge, stop building it, and then start another… 

Unless you realize with 100% certainty that you’re building the wrong bridge. 

Also, learn to assess your “bridges” based on three criteria:

  • How impactful do I think this project will be on my business?
  • How confident am I that this project will give me that impact?
  • How much effort will it take me/my team to accomplish?

17 - Learn to have fun with it. Enjoy the journey.

This is the most important one…

Being successful is not a sprint. It’s a marathon. 

As cliche as it sounds, do your best to enjoy the journey.

If you’re not enjoying the journey… then what’s the point? 

Laugh a lot, look for the positive side in where you are now. Focus on being happy.

Take breaks when you need them. Time for relaxation is not “laziness”... it’s being smart about how you can maximize your greatest asset - YOU.  

Most of all, have fun with it all. Fun and results go really well together.

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